So Fine

Yesterday, the office surprised me with lunch from Dinah’s Chicken. We’ve covered this before, but I’m obsessed with the Dinah’s bucket. It is the most incredible piece of packaging design in the world. Herbert Bayer be damned, that bucket kicks ass. Maybe I love it because it justified decisions we made when we designed Mr. Cecil’s Ribs. We did this before we were aware of the remarkable Dinah’s bucket. Noreen was the creative lead. I love how she combined a southern decorative vernacular with minimalism. Some may think it lacking in high-end classic aesthetics, but it’s a rib restaurant, not The Four Seasons. Which leads to the Dinah’s bucket. It’s a fried chicken joint in Glendale, and the bucket doesn’t pretend to be anything else. How often can you truly say, “So many typefaces, so little space,” and be correct?