Foreword Reviews
Ludwig Mies van-der-Rohe Barcelona Pavilion, 1929
https://www.forewordreviews.com/reviews/how-design-makes-us-think/
How Design Makes Us Think: And Feel and Do Things
Design is ubiquitous: urging us to buy, suggesting how we should behave, and saying how we should think and feel. However, aside from designers, marketers, and psychologists, few are aware of this constructed messaging in human-built environments. Sean Adams strips off the blinders to deconstruct the design process with clear, clean visuals and snappy prose.
With chapters focused on emotions and intended design messages, prefaced by succinct descriptions of the science underlying human responses to various imagery and stimuli, the book’s lively, opinionated writing and bountiful illustrations demonstrate how successful designers communicate ideas, with examples traversing numerous design disciplines, cultures, styles, and eras.
Brilliant analysis of how humor is used to disarm and engage target markets shows that humans enjoy solving visual puzzles, and thrill at “getting the joke,” so that designers can inject humor into sometimes difficult design challenges, like vegetable-themed condom packaging, and whimsical wine labels with anthropomorphic corks.
A playful, edifying addition to any design bookshelf, How Design Makes Us Think is an inspirational resource for beginning designers or graphic design firms. Reading it is like donning a pair of magic spectacles that empower non-designers to decode and critique the hidden messages that surround us.
RACHEL JAGARESKI (March / April 2021)
Foreword Magazine, Inc.
